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Skin that doesn't act up.
Two steps. Done.
Engineered for melanin-rich skin. Fits the 90-second gap you already have. Be first to know when we launch.
No spam. Just launch updates.
You're in.
We'll notify you before anyone else when we launch.
Most skincare was built despite you, not for you.
Melanin-rich skin has specific biology that generic formulas ignore. We don't.
Irritation that lingers
Inflammation after the cut. Bumps that won't calm. Then the dark marks that follow.
Dark marks that stick
Every bump, every irritation leaves a mark. Melanin-rich skin holds onto them longer.
That tight, stripped feeling
Most cleansers damage your moisture barrier and call it "clean." It's not clean. It's damage.
The Smoov Difference
Built for your skin.
Calms irritation fast
Niacinamide and Panthenol reduce inflammation before it becomes a problem. Allantoin soothes on contact.
Fades marks over time
Niacinamide interrupts the hyperpigmentation cycle. Licorice Extract helps even out existing marks with consistent use.
Fits your schedule
Two steps. Under 90 seconds. Absorbs before you reach for your shirt. No new habits required.
No fragrance in moisturizer
Your moisturizer shouldn't compete with your cologne. Zero fragrance. Just function.
"I didn't start a skincare brand because I love skincare. I started it because nothing else worked."
Be First
Two products. Ninety seconds.
Handled.
Join the waitlist. We'll notify you before anyone else.
No spam. Just launch updates.
You're in.
We'll notify you before anyone else when we launch.